From lush oils that honor ancient bathing rituals to spa-smart athleisure and a lymphatic-focused treatment bed, this year’s ISPA show offered a rich tapestry of stories, textures, and ideas. What stood out weren’t the loudest booths—but the ones that spoke quietly and carried meaning. These are the brands that sparked conversation and felt genuinely in step with where spa is headed next.
925 Fit: Where Performance Meets Spa-Level Sophistication
Designed for the woman who moves with intention, 925 Fit blends performance with polish—creating athleisure that transitions seamlessly from the studio to the street (as in the outfit shown above). With fashion-forward silhouettes and technical fabrics, the line is a smart addition to spa retail, appealing to guests who value both style and substance in their wellness wardrobe.
Two standout pieces from the latest collection—the Borderline Jacket and Precious Cargo Pants—embody this balance beautifully. The jacket features a streamlined cut, adjustable waist, and utilitarian pockets, all crafted in a high-performance fabric offering UV protection, dry-fit technology, and thermal insulation. Paired with the sleek, flattering fit of the cargo pants, it’s a look that’s equal parts elevated and effortless—perfect for the spa lifestyle.
Living Earth Crafts: Innovation in Lymphatic Wellness
Living Earth Crafts raises the bar yet again with the Cascade Multi-Purpose Treatment Table—a state-of-the-art platform designed to support lymphatic health and accelerated recovery. At its core is the VitaLymph Therapy System, a patent-pending combination of programmable positioning, infrared light, gentle vibration, and targeted heat—engineered to optimize lymphatic flow and post-treatment results. The Cascade also integrates FDA-cleared Celluma Pulsed LED Light Therapy, clinically proven to reduce inflammation and support skin repair. This new treatment table seamlessly blends clinical function with spa-caliber luxury.
UMM Skincare: A Lush Return to Ritual
UMM Skincare
There was quite a buzz around this booth, and for good reason. UMM Skincare is a sensorial homage to ancient Indian bathing traditions, thoughtfully reimagined for today’s wellness space. Rooted in Ayurvedic wisdom and infused with botanicals, rich aromatics, and 24K gold, the line is designed not only to treat the skin—but to honor it through ritual.
From silken oils to golden masques, each formula supports barrier repair, cellular renewal, and that coveted lit-from-within glow. But beyond visible results, UMM offers something deeper: an invitation to slow down and approach skincare as ceremony. Grounded in simplicity, layered in intention, UMM brings a quiet, refined luxury to the spa experience—where every treatment is a return to self.
Leonor Greyl: Botanical Luxury for Hair
I was particularly pleased to find this iconic French brand on ISPA’s show floor. Leonor Greyl has been blending botanical expertise with eco-conscious values since 1968. Specializing in naturally derived, treatment-focused formulas, the haircare line is free from silicones, parabens, and sulfates—and proudly cruelty-free. Signature products include the cult favorite L’Huile de Leonor Greyl, a pre-shampoo oil that restores dry lengths; Masque Quintessence, a reparative treatment for damaged hair; and Shampooing Reviviscence, designed for brittle, dehydrated strands. Beyond performance, the brand prioritizes sustainability with recyclable packaging, certified organic ingredients, and environmental partnerships supporting ocean and pollinator protection.
The Madison Collection: Wabi Sabi
With its new Wabi Sabi collection, The Madison Collection continues to lead in sustainable spa luxury—this time with a bold, minimalist twist. Rooted in Japanese design philosophy and crafted from 100-percent sustainable Brazilian cotton, Wabi Sabi introduces a lighter-than-ever terry in two unexpected, spa-savvy tones: black and copper. Designed to meet the aesthetic and operational needs of modern spas, the collection balances visual warmth with practical innovation—more towels per load, less storage required, and no bleach needed.
Lük Beautifood: Edible Ingredients, Elevated Formulas
Lük Beautifood
Australia’s Lük Beautifood brings a food-first philosophy to clean beauty, blending cosmetic chemistry with nutrient-rich, food-grade ingredients. Founded by powerhouse Cindy Luken, the line is best known for its Lip Nourish lipsticks—lightweight, sheer, and buildable, with a base of antioxidant oils and natural pigments that treat the lips like skincare. Rooted in European-level clean standards and a no-synthetics ethos, Lük is a natural fit for spa retail. Each formula is designed with minimal processing to preserve ingredient potency. Housed in sustainable, design-forward packaging, the collection speaks to the modern spa guest: wellness-aware, ingredient-savvy, and looking for beauty with integrity.
The Zestos DryFloat: Redefining the Art of Weightless Wellness
The Zestos DryFloat by Gharieni delivers a fully immersive experience where the body floats, weightless, yet never touches water. Ideal for body wraps, soft pack treatments, or standalone wellness rituals, this dry float bed uses a layer of heated water beneath a flexible membrane to create the sensation of full-body suspension.
Thoughtfully engineered for both comfort and operational ease, the Zestos remains stationary as the tub rises, supporting ergonomic flow for providers. Optional features like sound wave massage, chromotherapy, and multimedia modules layer in a multi-sensory journey. With a compact footprint and versatile application, it’s a smart investment for spas looking to expand their wellness menu with high-touch, low-effort impact.
Greenpacha: Timeless Hats with a Purpose
Handwoven in the mountains of Cuenca, Greenpacha hats are crafted by Ecuadorian women artisans using sustainably harvested toquilla palm—a tradition passed down through generations and practiced in rhythm with daily life. Founded to preserve heritage while creating positive impact, Greenpacha reimagines the iconic Panama hat through the lens of ethical luxury and design-forward simplicity. Each piece embodies natural elegance and mindful craftsmanship, making it a meaningful addition to spa boutiques. For guests who value beauty with purpose, Greenpacha offers more than a hat—it offers a story woven with sustainability, tradition, and intention.
The Lymphatic Brush: Soft Bristles, Serious Impact
Cecily Braden and her innovative Lymphatic Brush
Created by industry educator Cecily Braden, the Lymphatic Brush is a breakthrough tool in modern lymphatic care. As the first and only patented drainage device designed for both face and body, it offers spa professionals a gentle, ergonomic way to enhance lymphatic flow with precision and ease.
The custom bristle pattern subtly grips the skin to mimic natural lymphatic movement, while its contoured shape aligns intuitively with lymph pathways—delivering light, effective stimulation without strain. Designed for even the most sensitive skin, this tool brings intentional touch to the forefront of wellness and recovery protocols.
Nordic Wave: Bringing Vertical Cold Plunges to Spa Wellness
One of my favorite finds on the show floor, Nordic Wave brings a fresh and genuine perspective to cold immersion with its upright plunge system. This compact, vertical design allows for full-body recovery in a smaller footprint—ideal for treatment rooms, hydrotherapy circuits, and post-service reset zones.
Engineered for high-use settings, the Next Generation Commercial Viking cools consistently to 36°F, operates with an ultra-quiet motor, and features external filtration to maintain both water quality and the serene spa atmosphere. When paired with the Nordic Flow app for guided breathwork and meditation, Nordic Wave becomes more than cold therapy—it offers a fully integrated, spa-ready solution that supports physical recovery and mental clarity.
Irene Forte Skincare: The Science of Serenity
Irene Forte Skincare brings together nutrient-rich Mediterranean botanicals and advanced science in a line designed for luxury spas and ingredient-conscious guests. Rooted in a farm-to-skin philosophy and developed in collaboration with dermatologists, the collection is clean, sustainable, and clinically backed. A standout from the line, the Hibiscus Night Cream features Myoxinol, a plant-based neuropeptide that helps relax facial tension and soften expression lines. With a focus on proven natural actives and thoughtfully sourced ingredients, Irene Forte Skincare offers a results-driven approach to wellness-oriented skincare.
Jane Iredale: Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Jane Iredale’s Skintuition
Jane Iredale elevates its beauty offerings with the launch of Skintuition, an exceptional multitasking liquid foundation that blends skincare and sun protection in one radiant, skin-loving formula. This lightweight, breathable base offers medium, buildable coverage with a natural finish that leaves skin looking healthy and luminous. Powered by mineral-based SPF 30, hyaluronic acid, and a moisture-boosting superfood complex, Skintuition hydrates, protects, and perfects—ideal for dry or mature skin types. Plus, it’s water-resistant for up to 40 minutes and recommended by The Skin Cancer Foundation for daily use.
Noel Asmar Uniforms: New Faux Linen Luxe
New from Noel Asmar: two chic, functional pieces crafted from the brand’s signature faux linen—designed to look like linen but built for performance. The Mila Tunic (available in June) features a drop sleeve, hidden zipper, and modern mandarin collar. Pair it with the Wide-Leg Cropped Pant for a polished, contemporary uniform look. Discover more here: noelasmlaruniforms.
Rock On Minerals & Design: Gemstone Energy
Rock On Minerals and Design bridges ancient gemstone therapy with today’s spa practices through thoughtfully curated tools, treatments, and protocols. Founded by industry veteran Cindy Keske, the line brings energetic intention and tactile richness to facials, massage, reflexology, and beyond. Two new offerings expand the brand’s holistic reach: the Gemstone Bath, an ancient-inspired ritual featuring Unakite, Ocean Agate, and Zoisite with Ruby—selected to support detoxification, grounding, and emotional balance; and the Gemstone Crystal Powder, a finely milled blend designed to mix with oils, creating a sensorial elixir that softens the skin while encouraging energetic flow. With a strong emphasis on education, experience, and elemental beauty, Rock On is helping redefine how crystal-based wellness is integrated into spa menus—with purpose, not just polish.
Sothys Organics: A Radiant New Botanical Oil
Sothys Organics Huile Sublimatrice
Blending French spa tradition with a clean, minimalist approach to skincare, Sothys Organics is certified organic by Ecocert, crafted with natural ingredients, and designed to support gentle, nourishing rituals. The newest addition, Huile Sublimatrice, is a lovely lightweight botanical oil for face, body, and hair. Infused with organic sunflower oil and alfalfa extract, it absorbs easily, leaving skin soft and subtly scented with notes of citrus and anise. Simple, versatile, and rooted in plant-based care, it’s a thoughtful addition to any modern spa offering.
Haia: Environmental Stress & Defense
Haia’s Environmental Stress & Defense line takes a targeted, intelligent approach to the realities of modern skin stress. From pollution and UV to blue light and burnout, today’s environment fuels chronic inflammation and sensitivity. Designed with both prevention and repair in mind, the collection offers a clean, holistic approach to skincare—grounded in science and intention. Powered by certified COSMOS Organic formulas and calming marine actives, it works to detoxify, defend, and strengthen the skin barrier, building long-term resilience where it matters most.
Milbon: Spa-Level Care for Hair
A leader in Japanese professional haircare, Milbon merges cutting-edge science with a wellness-forward approach to beauty. As the first brand to use CAT-scan technology to analyze hair internally, Milbon identified structural damage patterns—like Stick-Shaped Voids (SSVs)—that weaken hair from within. This pioneering research informs each formula, designed to restore strength, resilience, and reflective shine. From scalp to strand, the line supports total hair health. My only wish? That this luxurious line leaned more clean in its formulation philosophy.
L’Duex: The Elevated Hair Tie
L’Duex hair ties
Equal parts accessory and essential, L’Duex reimagines the humble hair tie as a wearable statement. Founded by fashion and beauty industry veteran Vickie Adamson, the brand was born from a simple idea: give women a more polished, intentional alternative to the rubber bands worn on wrists. The result? A collection of chic, bracelet-worthy designs that transition seamlessly from wrist to hair—blending fashion, function, and everyday elegance. Since launching in 2012, L’Duex has found a home in over 300 luxury destinations worldwide, including Ritz-Carlton, Four Seasons, Montage, and Marriott resorts—proving that even the smallest touch can elevate the guest experience.
Minori: The Art of Less
Minori is a lovely pared-down makeup line designed for those who value simplicity. Founded by Anastasia Bezrukova—a certified KonMari consultant with a background in personalized beauty—Minori offers a streamlined collection of vegan, cruelty-free essentials, including cream blushes, subtle highlighters, and sheer lip glosses. Each formula is thoughtfully crafted for a natural, luminous finish that flatters all skin tones. Ideal for spa retail, Minori aligns with guests seeking a low-maintenance, conscious approach to beauty.
Art of Tea: Organic Teas for Spa Rituals
Art of Tea is a Los Angeles-based purveyor of small-batch, organic teas and botanicals, thoughtfully sourced from growers around the world. Founded by Steve Schwartz—whose studies in preventative medicine at the Ayurvedic Institute in New Mexico sparked a lifelong passion for tea—the line is known for its award-winning blends and deep commitment to craft. With direct-trade relationships across Asia, India, Africa, and the Middle East, each tea is hand-blended and offers a unique story of origin. Found in select spas, Art of Tea brings a refined, sensory element to wellness rituals and hospitality experiences alike.
Mary Bemis
Mary Bemis is Founder & Editorial Director of InsidersGuidetoSpas.com. An advocate for all things spa, Mary forged a vocabulary for spa reportage that is widely used by those who cover the issues today. Recently honored as a Top 30 Influential Voice Transforming Wellness by Medika Life, Mary is an inaugural honoree of Folio’s Top Women in Media Award. Her spa media roots run deep—in 1997, she launched American Spa magazine, in 2007, she co-founded Organic Spa magazine, and in between serving on the ISPA and NYSPA Board of Directors, she was on the launch teams of Luxury SpaFinder and New Beauty magazines. Named a "Wonder Woman of Wellness" by American Spa magazine, Mary was honored by the International Spa Association with the distinguished ISPA Dedicated Contributor Award. She is a special advisor to the non-profit Global Wellness Day.
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